We specialize in high performing facebook advertising campaigns
- We set up Facebook ad campaigns focused on generating more cases for your firm.
- Facebook is the most popular social media network and most firms are neglecting to include it in their marketing strategy.
- Monthly reporting & analytics to help focus on what's working and what isn't.
- Facebook advertising is one of the best sources of high quality leads.
- Generate leads for your firm on autopilot. Need we say more?
- When paired with our websites; we can create an extremely powerful tool for your firm.
we can help you turn clicks into cases
#1 Facebook Marketing Experts inNorth America
Step #1 Web Design Onboarding Process
We can’t tell you how many clients we’ve helped through our Facebook ad campaign creation process. We’ve crafted a tried and tested method to creating a lead generating machine for you and your law firm that can help you close more cases.
Harnessing the power of Facebooks platform can become a game changer for your firms future. Stop letting potential cases slip through the cracks and upgrade your online strategies.
We do in depth research on your niche and your competitors to create a full profile of who we should be targeting. Theres no gimmicks in the campaigns we run, and our ads are proven to last for the long term.
Each member of our team has passed the Facebook blueprint certification exams. We’re also a part of Facebooks marketing partner program which means that we pretty much live and breathe this stuff.
Each of our campaigns begin with what we like to call the “discovery session.” This is where we’ll really dive deep and find out what your firms goals are, and where you currently stand with your online presence.
This session includes:
- Our customized client intake form
- A call or email to go over your firms goals.
- Begin auditing website and social media profiles.
We focus on generating the highest quality leads possible while not breaking the bank.
Step #2 Website & Social Media Audit
Now that we’ve got a good starting point with our discovery session, we can move onto the nitty-gritty of what shape your firm is in. We’re going to do a complete audit of your social media accounts and website. This mainly includes your Facebook, Instagram, Twitter, and LinkedIn profiles.
We run your accounts through our in-house proprietary marketing auditor that provides us with an overall grade / score that we’re able to use to track improvements month after month. Some things we look for in our audit are
- Current engagement rates
- Your most popular posts / most engaged followers
- Fake follower & bot analysis
- Competitor tracking and reporting
- Past ad performance data analysis (*If you have any)
- Basic website audit
- Analytics and CRM data
We’ve built a suite of in-house marketing tools that we use for each client. This provides us with an advantage over other agencies wanting to push expensive useless platforms when we get better results for a fraction of the price.
Step #3 Audience & Demographics
It’s not going to help very much creating ads that aren’t being seen by the right people. We dive deep and ensure we’re targeting the correct audience most likely to engage with your brand.
Reaching new clients and closing cases shouldn’t be rocket science. Our proven methods make the entire process as simple and painless as possible while providing the highest return on investment (ROI)
Each of our campaigns begin with what we like to call the “discovery session.” This is where we’ll really dive deep and find out what your firms goals are, and where you currently stand with your online presence.
Here’s mainly what we’re looking at:
- Age
- Income
- Gender
- Location
- Are they a returning website visitor? (Re-targeting)
We focus on generating the highest quality leads possible while not breaking the bank.
Step #4 Ad Creation
Phew! We’re finally getting somewhere. Now we’re going to create the ads for you and you tell us what you like and what you don’t.
We’re going to set up your Facebook page within the Business Manager – A platform where we’re going to manage, track, and run all of our ads for the campaign.
We usually like to pick a few variations of one ad so we can test them against each other to find the best performer. (A/B testing)
This step varies vastly from client to client depending on the kind of campaign we’re running, who we’re targeting and the format of the ad (video, photo, etc.) – We’ve got some ad templates we’ve crafted over the years that are proven to perform. This process is recurring over the campaign as we’ll be consistently tweaking the ads as more analytics data comes in.
- Facebook Marketing Partners & Blueprint Certified
Step #5 Analytics, Automation and Tracking
One of the most important aspects to our campaigns are the tracking and automation methods we implement. From conversions to drip campaigns, we ensure that those clicks are turning into cases.
We implement advanced Google Analytics tracking techniques with Facebooks pixel technology to which helps us run advertisements at peak performance. Another secret weapon in at our disposal is our call tracking platform.
Next up comes the automation process. This is where we turn your website or landing page into a lead generating machine. Getting the traffic from our ad campaigns is one thing, converting that traffic into cases is another. We use a couple of secret weapons when it comes to our conversion toolkit that you can take a look at her
Each month we distribute a detailed report customized to each client showing the performance of each campaign. This helps you visualize and keep track of where your money is being spent.
Here’s some key points we focus on in each report
- ROAS (Return on ad spend)
- Conversions
- Traffic & users
- Demographics
Why lose out on potential leads to your competition? Get your firm onboard and start seeing results.
