Each SEO campaign starts with our onboarding process. This is where we ask you questions regarding your firm and figure out the exact goals and audience we’re going to target with our strategy.
This session includes:
We focus on generating the highest quality leads possible while not breaking the bank.
Neue Law Marketing is a Google Premiere Partner which means all members of our team have passed Googles Search Expert Certification exams.
A strategist from our team will send you an intake form to have you complete. Don’t worry though, it won’t take more than 30 minutes to complete.
Next up comes a complete SEO audit. During this phase of the campaign, we focus largely on:
Using these metrics we can help rank your website higher in Google search results.
We will perform a full audit and analysis of your website and let you know exactly where your issues are. Some of the technical changes we focus on are found within our audit. Looking to get your SEO audit? Reach out today.
Now we’re going to focus on keywords. Keywords are an extremely important aspect of SEO and correlate directly with what the users are searching for. If you’re a criminal defense attorney, you’re going to want to focus heavily on keywords related to criminal defense.
We use tools that can uncover high-quality keywords with low competition (a.k.a long-tail keywords)
Let’s help your firm find some low hanging fruit that you’re probably missing out on purely based on the keywords you’re using.
Onsite optimization is a crucial component of a proper SEO strategy in 2020. Some of the things we focus on while optimizing your websites “onsite content” are:
Focusing on these key components helps us push your website further ahead.
We ensure the proper implementation of SEO related technologies and tools. Any SEO strategy can fall by the wayside when the onsite optimization goes uncared for.
From optimizing how the website appears in search results to correct image URL’s; our team handles all of the complexity involved with the technical SEO process
High-quality content is one of the biggest ranking factors in 2020 and is becoming more and more important every day.
Some clients choose to create their content in house and we distribute it and optimize it for search engines, but most choose for us to create the content for them. We have a team of professional legal copywriting experts ready to generate content relevant to your firm’s niche at the highest standard possible.
No more having to wear multiple hats and balance marketing while managing your firm. We take the stress out of internet content creation with our easy to understand packages.
We’re going to optimize your website to rank higher in your local area. This includes both onsite and offsite optimizations.
Our team uses a blend of secret methods to improve your ranking for local searches including citation cleanup/building, organic link creation, and review management (which ties in with Step #9 – Google My Business Management)
Link building is one of the most important aspects of the entire campaign. Backlinks from relevant “authoritative” sites in your niche show Google that your website is more valuable. – This is a pretty basic explanation and the methods for obtaining these links remain technically complex.
Our team tracks down the highest quality links for your website through various procedures we’ve honed over the years. We make sure every link passes our quality assurance tests (domain authority, and other ranking factors.)
Google My Business is an extremely powerful tool all firms should be leveraging to increase their local presence. GMB lets you manage your reviews, hours of operation, address, website, phone number images, etc in Google search results.
Our SEO campaigns include setup, optimization, and routine updates to your Google My Business profile. You’re provided monthly limited updates regarding your firm’s performance across some Google products. (Google Maps, Google Search, Google Reviews, Google Assistant)
We suggest all clients stay on top of their Google reviews. Constantly respond to all reviews that come in to show that you’re actively engaging with your audience through the platform.
We’ve got a few other secrets up our sleeves when it comes to optimizing your business profile for local search.
At the end of each month, we send out detailed analytics and reports to our clients. These reports include easy to understand metrics showing you what works and what doesn’t.
We use a mix of tools including Google Search Console, Google Analytics, Ahrefs, Mangools, Majestic to track the progress of each of our client’s campaigns. We display this data using Google Data Studio to present it in a user-friendly format.
Our team also works with Google Tag Manager, HotJar and a mix of our in-house marketing automation solutions to track user conversions and behavior.
This advanced reporting and tracking helps us tweak the website resulting in a higher search ranking, and ultimately improving the conversion rate.
The toolkit we have at our disposal is like no other. We truly craft an individual experience for each and every firm we work with, which is why we’re able to generate the results we are.
Our reports can be tailored to include any metric you would like. We can link with many major CRMs and tracking software like Salesforce etc.
Rinse & Repeat. Sit back and watch the leads roll in. Sound easy enough?
SEO is the process of improving your websites organic ranking on popular search engines – mainly Google though. This helps you get seen by more potential clients that are searching for your firms services.
We mainly partner with law firms and attorneys nationwide to help with their marketing efforts. We do however have a partner marketing company called NEUE that you can visit here.